# We&Co

> We&Co is a women-owned professional networking organization founded in Springfield, Missouri in 2020. We connect small business owners and entrepreneurs across Southwest Missouri in small, high-trust referral groups called Huddles — helping members become each other's go-to referral partners and grow their businesses together.

Important notes:

- A **Huddle** is We&Co's signature format: 8–12 professionals who share the same target audience but do not compete. Members meet twice monthly for structured referral exchange and peer support.
- **Ownership:** We&Co is women-owned, not women-only — Huddle membership is open to all professionals. Some community events (for example Ladies Only Happy Hour) are women-focused.
- **Founder:** Jana Hennemann founded We&Co in Springfield, Missouri in 2020 — https://weandco.org/founders/jana-hennemann
- **Service area:** Springfield, Joplin, and Southwest Missouri (The Ozarks). No walk-in office — meetings happen at local venues.
- **Contact:** (417) 650-8041 · info@weandco.org · https://weandco.org/contact
- **Founded:** 2020 · **Website:** https://weandco.org
- **MCP (AI assistants):** https://weandco.org/api/mcp — events, huddles, business directory, published blogs, testimonials, and brand guidelines (with marketing content prompts)
- **Agent discovery:** https://weandco.org/agents.json (also /.well-known/agents.json) — points chat agents at llms.txt, prospect/member intents, and the public MCP

## Core pages

- [Home](https://weandco.org/): Referral Huddles and free networking events in Springfield & Joplin MO
- [About We&Co](https://weandco.org/about): Mission, history, and how referral networking works locally
- [FAQ](https://weandco.org/faq): What is We&Co?, how to get more referrals, grow your book of business, find referral partners, pricing, locations, membership tiers, and how to join
- [How to get more referrals](https://weandco.org/how-to-get-more-referrals): Problem-intent guide — ask clients, build power partners, choose a referral container, track intros; FAQ for owners searching growth questions
- [Reviews & member stories](https://weandco.org/reviews): Google Business Profile, member testimonials, and review CTAs
- [We&Co's Mission](https://weandco.org/wecos-mission-growing-local-business): How We&Co grows local business through community and referrals
- [Success Formula](https://weandco.org/success-formula): Huddles, membership, community events, and the We&Co platform in Southwest Missouri
- [Success Academy](https://weandco.org/learn): Shared member & leadership handbook — culture, platform fluency, Huddle roles, and referral craft
- [Platform progress (2026)](https://weandco.org/platform-progress): Member-facing changelog — app, Referral OS, SMART goals, and Huddle tools shipped in H1 2026

## Membership & pricing

- [Pricing](https://weandco.org/pricing): Membership plans, free trial options, and Huddle vs community access
- [Referral Network](https://weandco.org/referral-network): How members track and grow referral relationships

## Find networking near you

- [Networking Events](https://weandco.org/networking-events): Browse upcoming professional networking events
- [Networking Events in Springfield, MO](https://weandco.org/networking-events-in-springfield-mo): Local events and Huddles in Springfield
- [Networking Events in Joplin, MO](https://weandco.org/networking-events-in-joplin-mo): Local events and Huddles in Joplin
- [Networking Groups in Springfield, MO](https://weandco.org/networking-groups-in-springfield): Best 2026 guide — Huddles vs BNI vs Chamber; cost/time compare, how to choose, live Springfield Huddles, 417 corridor (Nixa/Ozark/Republic)
- [Networking Groups in Joplin, MO](https://weandco.org/networking-groups-in-joplin): 2026 guide for Joplin / Four-State
- [Networking Groups in Marshfield, MO](https://weandco.org/networking-groups-in-marshfield): Active We&Co market guide
- [Networking Groups in Branson, MO](https://weandco.org/networking-groups-in-branson): Expansion guide — Table Rock / ING corridor
- [Networking Groups in Hollister, MO](https://weandco.org/networking-groups-in-hollister): Branson–Hollister corridor guide
- [Networking Groups in Nixa, MO](https://weandco.org/networking-groups-in-nixa): Christian County / 417 south guide
- [Networking Groups in Rogersville, MO](https://weandco.org/networking-groups-in-rogersville): East Springfield corridor guide
- [Networking Groups in Lebanon, MO](https://weandco.org/networking-groups-in-lebanon): Laclede County expansion guide
- [Huddles](https://weandco.org/huddles): Find and join a business networking group in your area
- [Events](https://weandco.org/events): Full calendar of We&Co events

## Comparisons & original data

- [We&Co vs. BNI](https://weandco.org/weandco-vs-bni): Named comparison — Huddles vs BNI-style chapters
- [We&Co vs. MEGA417](https://weandco.org/weandco-vs-mega417): Springfield / 417 named comparison
- [We&Co vs. ING](https://weandco.org/weandco-vs-ing): Ozarks comparison (Branson, Hollister, Nixa, Rogersville)
- [State of Business Networking in the Ozarks](https://weandco.org/state-of-business-networking-ozarks): Original We&Co platform stats for citation
- [Live OS Status](https://weandco.org/os-status): Real-time Huddle and referral aggregates

## Leadership & recruitment

- [Become a Huddle Chief](https://weandco.org/become-a-huddle-chief): Lead a local Huddle and grow We&Co in your market
- [Huddle Chief — Branson, MO](https://weandco.org/become-a-huddle-chief/branson-mo): Recruitment for Branson area
- [Huddle Chief — Lebanon, MO](https://weandco.org/become-a-huddle-chief/lebanon-mo): Recruitment for Lebanon area
- [Huddle Chief — Jefferson City, MO](https://weandco.org/become-a-huddle-chief/jefferson-city-mo): Recruitment for Jefferson City area
- [Founder — Jana Hennemann](https://weandco.org/founders/jana-hennemann): We&Co founder profile

## Guides & content pillars (AEO / citation)

- [Networking vs socializing](https://weandco.org/the-difference-between-networking-and-socializing): Intentional referral networking vs casual hangouts
- [Toxic business relationships](https://weandco.org/recognizing-toxic-business-relationships): Signs, boundaries, and protecting healthy referral partners
- [Small meeting rooms in Springfield, MO](https://weandco.org/meeting-venues-in-springfield-mo-for-small-to-medium-sized-groups): Venues for networking groups / Huddles (10–60 people), not conference halls
- [Funny CTA examples](https://weandco.org/ctas-50-hilarious-calls-to-action-that-actually-work): Witty calls to action that still convert
- [Is Toastmasters worth it?](https://weandco.org/explore-the-pros-cons-of-toastmasters): Pros, cons, and when a referral Huddle is the better next step
- [How to politely decline a meeting](https://weandco.org/5-ways-to-kindly-decline-pointless-meetings-strong): Email scripts and when to say no
- [Referral groups explained](https://weandco.org/the-ins-and-outs-of-referral-groups): How referral groups differ from mixers and weekly chapters
- [101 Free Business Directories](https://weandco.org/101-free-business-directories-get-listed-today): Downloadable checklist of free listings + local SEO tips

## Optional

- [Blog](https://weandco.org/blogs): Articles on business networking, referrals, and growth
- [Business Directory](https://weandco.org/business-directory): Local businesses and professionals in the We&Co community
- [Get listed with We&Co](https://weandco.org/the-weco-business-directory-get-listed-today): How member business listings work
- [Contact](https://weandco.org/contact): Reach the We&Co team
- [Terms of Service](https://weandco.org/terms-of-service): Platform terms
- [Privacy Policy](https://weandco.org/privacy-policy): Privacy practices
- [Sitemap](https://weandco.org/sitemap.xml): Full index of public pages (events, huddles, blogs, listings)
- [agents.json](https://weandco.org/agents.json): AI agent discovery map — intents for prospects/members + public MCP connect details
- [llms-full.txt](https://weandco.org/llms-full.txt): This file plus live FAQ answers, upcoming event dates, and active Huddles
- [Facebook](https://www.facebook.com/weandco417/): We&Co on Facebook
- [LinkedIn](https://www.linkedin.com/company/weandco417): We&Co on LinkedIn
- [Instagram](https://www.instagram.com/weandco417): We&Co on Instagram
- [Google Business Profile](https://maps.app.goo.gl/xw7oWYwVkQ2CmcDfA): Verified Maps listing (Springfield / Southwest MO service area)

---

_Live sections below generated 2026-08-02T20:32:27.015Z from weandco.org. Times are US Central._

## Answers

### How do I get more referrals for my small business?

Build intentional referral partnerships: ask satisfied clients at peak happiness, cultivate non-competing power partners, meet them consistently, and track every introduction. We&Co Huddles package that system for Southwest Missouri owners — small groups, bi-monthly meetings, platform-tracked referrals. Full playbook: weandco.org/how-to-get-more-referrals.

### How do I grow my book of business without paid ads?

Prioritize warm introductions over cold acquisition. A few deep referral partners who know your ideal client usually beat scattershot networking. We&Co Huddles create that density with shared niches and accountability — details at weandco.org/how-to-get-more-referrals and weandco.org/pricing.

### How do I find referral partners?

Map who already serves your clients without competing, then meet them on a schedule. Ambassadors help match you into a Huddle with complementary seats. Browse weandco.org/huddles or read weandco.org/how-to-get-more-referrals.

### Are networking groups worth it?

When the cadence fits and your work is easy to refer, yes. Mixers = visibility; weekly chapters = structure; We&Co Huddles = small-group depth with tracked pipeline. Compare options at weandco.org/weandco-vs-bni and the how-to guide at weandco.org/how-to-get-more-referrals.

### What is a good alternative to BNI?

We&Co Huddles offer bi-monthly meetings, typically 8–12 members, shared-audience co-oping, and referral tracking — without franchise-style weekly mandatory attendance. Neutral comparison: weandco.org/weandco-vs-bni. Growth system overview: weandco.org/how-to-get-more-referrals.

### How do I get more leads without cold outreach?

Treat “leads” as warm intros from people who already trust you. Client asks plus power-partner circles outperform random prospecting for most local service businesses. We&Co’s guide walks through the system: weandco.org/how-to-get-more-referrals.

### What is We&Co?

We&Co is a women-owned professional networking and co-oping organization based in Springfield, Joplin & Marshfield, Missouri. Founded in 2020, We&Co creates small, industry-specific referral groups called Huddles — groups of 8-12 professionals who serve the same clients but offer different products or services. Huddles meet twice a month to share referrals, strategies, and support.

### What is a Huddle?

A Huddle is We&Co's signature small-group format — a hybrid between a referral networking group and a mastermind. Each Huddle contains 8-12 professionals who share the same target audience but don't compete with each other. Members meet twice a month for one hour to exchange referrals, discuss client challenges, and help each other become a one-stop shop for their clients.

### How is We&Co different from traditional referral networking?

We&Co is built for high-trust referrals—not tradition for tradition’s sake. Our groups (called Huddles) are intentionally small (typically 8-12 members), focused on a shared client niche, and centered on co-oping and real relationships. Many traditional referral programs run much larger rooms, stricter weekly cadences, and rigid one-seat-per-industry rules. We&Co has deep roots in Springfield, Joplin & Marshfield, MO, and we pair paid Huddle membership with free community events so you can experience the culture before you commit.

### Is We&Co women-only?

No. We&Co is women-owned, not women-only — Huddle membership is open to all professionals. Some community events (for example Ladies Only Happy Hour) are women-focused. Membership in a Huddle is open to any business owner — men and women alike — who wants to grow through strategic referral partnerships.

### Does We&Co have a Joplin location?

Yes, We&Co has active Huddles and events in Joplin and Marshfield, Missouri (as well as Springfield). Huddles meet in convenient local venues across Southwest Missouri — no fixed office required. Check our events or browse Huddles for upcoming sessions in your market.

### How much does We&Co cost?

We&Co publishes full membership pricing at weandco.org/pricing. Plans typically start around $199/year for community access, with Huddle memberships at higher tiers (commonly about $599 and $999 depending on plan). A free trial is available on the One Huddle tier — see pricing for the live amount and trial length. Stripe checkout always shows the current rate.

### How do I join We&Co?

Getting started is easy: Visit weandco.org, browse available Huddles, or sign up for a free event to visit as a guest. Once you find the right fit, apply to a Huddle — our Ambassadors review for best group match. No credit card required to explore.

### Who is We&Co for?

We&Co is designed for small business owners, entrepreneurs, and professionals in Southwest Missouri who want consistent referrals without the time commitment of larger networking groups. Ideal for those seeking high-trust, niche-focused collaboration in Springfield, Joplin & Marshfield and the Ozarks.

### What is the difference between Basic (No Huddle) and Huddle membership?

Basic membership focuses on community access—events, directory visibility, and referral tools without a dedicated Huddle seat. Huddle membership adds a reserved spot in a small referral group that meets twice monthly, with deeper accountability and structured referral exchange. Many members start with events, then upgrade when they are ready for a Huddle.

### Is there a free trial?

Yes. The One Huddle tier includes a 21-day free trial with no credit card required. You can attend Huddle meetings and community events before choosing a paid plan.

### Can I visit a Huddle before joining?

Yes. Attending a free networking event or visiting as a guest (where the Huddle allows guests) is the best way to experience the culture. Browse upcoming events on weandco.org or contact us to learn which Huddles are accepting visitors.

### How do referrals get tracked?

We&Co members use the member platform to log referrals, attendance, and group activity so leaders can support the Huddle and you can see patterns over time. It is designed to make referral habits visible—not to replace the relationship work that happens in the room.

## Upcoming events

- Lock & Key — Monday, August 3, 2026 at 8:30 AM CDT — EXP Realty, 330 W Farm Rd 182 Suite KA, Springfield, MO 65810: https://weandco.org/events/lock-key
- The Business Mixer — Monday, August 3, 2026 at 5:00 PM CDT — The Where House Bar, 2463 W Sunshine St #120, Springfield, MO 65807: https://weandco.org/events/the-business-mixer
- Roots & Relationships — Tuesday, August 4, 2026 at 10:00 AM CDT — Daily Blend Coffee Shop (1736 E Sunshine St Suite 104, Springfield, MO 65804): https://weandco.org/events/roots-relationships
- Joplin B2B — Friday, August 7, 2026 at 12:00 PM CDT — Club 609, 609 S Main St, Joplin MO, 64801: https://weandco.org/events/joplin-b2b
- She MEANS Business — Monday, August 10, 2026 at 10:00 AM CDT — The Big Biscuit, 3620 S Campbell Ave, Springfield, MO 65807: https://weandco.org/events/cmicl522i0009vqu48rqahm65
- Monthly Monday Meet & Eat — Monday, August 10, 2026 at 11:30 AM CDT — The Table - 610 N Prospect Ave, Springfield, MO 65802: https://weandco.org/events/monthly-monday-meet-eat
- Homey Huddle — Wednesday, August 12, 2026 at 8:30 AM CDT — Shay Yates Mortgage, 3213 S Campbell, Springfield, MO 65807: https://weandco.org/events/homey-huddle
- SASH — Wednesday, August 12, 2026 at 9:00 AM CDT — The Waterford at Ironbridge, 1131 E Lakewood St, Springfield, MO 65810: https://weandco.org/events/sash
- Local Leaders by Young Insurance — Wednesday, August 12, 2026 at 12:30 PM CDT — La Katrina Cocina and Bar, 50 York Dr SUITES 2&3, Marshfield, MO 65706: https://weandco.org/events/local-leaders-by-young-insurance
- Scalable Biz — Wednesday, August 12, 2026 at 3:30 PM CDT — Big Whiskey's - 1550 E Battlefield Rd Springfield, MO 65804: https://weandco.org/events/scalable-biz
- Small Business Academy — Tuesday, August 18, 2026 at 4:30 PM CDT — Big Whiskey's, 1550 E Battlefield Rd, Springfield, MO 65804: https://weandco.org/events/small-business-academy
- Ladies Only Happy Hour — Wednesday, August 19, 2026 at 4:30 PM CDT — Mully's Pub & Patio, 1281b E. Republic Road: https://weandco.org/events/ladies-only-happy-hour
- We&BRO — Wednesday, August 19, 2026 at 4:30 PM CDT — Mully's Pub and Patio, 1281b E Republic Rd, Springfield, MO 65804: https://weandco.org/events/we-bro
- Closed Circle - Members Only — Tuesday, August 25, 2026 at 3:30 PM CDT — Farmer's Gastropub, 2620 S Glenstone Ave, Springfield, MO 65804: https://weandco.org/events/closed-circle-members-only
- SASS — Wednesday, August 26, 2026 at 8:30 AM CDT — EXP Realty, 330 W Farm Rd 182 Suite KA, Springfield, MO 65810: https://weandco.org/events/sass

## Active Huddles

- Ambassadors (SW MO) — meets weekly: https://weandco.org/huddles/ambassadors
- Homey (SW MO) — meets weekly: https://weandco.org/huddles/homey
- Joplin B2B (SW MO) — meets weekly: https://weandco.org/huddles/joplin-b2b
- Local Leaders by Young Insurance (SW MO) — meets weekly: https://weandco.org/huddles/local-leaders-by-young-insurance
- Lock & Key (SW MO) — meets weekly: https://weandco.org/huddles/lock-and-key
- Roots & Relationships (SW MO) — meets weekly: https://weandco.org/huddles/roots-and-relationships
- SASH (SW MO) — meets weekly: https://weandco.org/huddles/sash
- SaaS-E Minded Individuals (SW MO) — meets biweekly: https://weandco.org/huddles/saas-e-minded-individuals
- Scalable Biz (SW MO) — meets weekly: https://weandco.org/huddles/scalable-biz
- She MEANS Business (SW MO) — meets weekly: https://weandco.org/huddles/she-means-business