Examples of We&Co’s Huddle Strategies

The Changing Landscape of Networking Groups

Examples of We&Co’s Huddle Strategies: In the wake of COVID-19, engagement in networking groups across the nation has seen a significant drop. According to a study by the Harvard Business Review, face-to-face networking has decreased by nearly 70% since the pandemic began. This has led to a need for innovative strategies to keep these groups thriving. Enter We&Co, a revolutionary platform that’s transforming the way we network professionally.

The We&Co Difference

Unlike traditional networking groups, We&Co focuses on creating Huddles – small, focused groups of professionals who work together to expand their reach and close more business. These huddles are designed to

1. get the group in front of their target audience,
2. bring their target audience to the group, and
3. get each other in front of each other’s pre-existing network of friends, family, and clientele.

In short, where traditional networking groups can become monotonous in their weekly meetings, We&Co takes professional networking a step further by planning, implementing, and executing a huddles strategy that helps members get more exposure and close more business.

Huddle Strategies: The Power of Collaboration

One of the key huddle strategies that set We&Co apart is the power of collaboration. By working together, huddle members can leverage each other’s networks and expertise to reach a wider audience and close more business.

Keep in mind, We&Co is a referral-based network. Each member has KPI’s they are expected to follow, including passing a minimum of 4 referrals a month to other members and attending their Huddles’ bi-monthly meetings. This keeps engagement high and helps members be more successful in their business ventures!

Examples of Residential Real Estate Huddle Strategies

Open House Extravaganza

One effective strategy some of our residential real estate huddles utilize is hosting an open house. A realtor from the huddle hosts the event, and other members attend, bringing along friends and family. This not only gets the realtor in front of potential buyers but also exposes the other huddle members to a wider audience.

Social Media Buzz

During the open house, members take pictures and post them on social media, creating a buzz and attracting even more attention to the event. This strategy has proven effective, with a study showing that properties featured on social media sell 20% faster according to Forbes.

Neighborhood Tours

Another residential real estate strategy is organizing neighborhood tours. Realtors guide potential buyers around the area, showcasing not just homes but also local businesses, schools, and amenities. Other huddle members participate, providing insights into their areas of expertise.

We’ve even had huddles execute a relocation program for people moving into the area from another state! This has helped boost their authority and klout in the eyes of buyers!

The Power of Local Knowledge

This strategy leverages the power of local knowledge, giving potential buyers a comprehensive view of the neighborhood. According to a survey, 78% of homebuyers value local knowledge when choosing a realtor. And how cool is it to be the ONLY relocation company in your area or city? If that doesn’t give you an oomph in your numbers, we don’t know what will!

Home Staging Collaboration

Realtors in residential real estate huddles may also collaborate with interior designers and home stagers to create appealing home presentations. This strategy enhances the appeal of the property and can significantly reduce the time it takes to sell. Additionally, many huddles choose to create a preferred vendor list featuring other We&Co members’ businesses to help with exposure!

The Impact of Staging

Home staging has been shown to reduce the time a home is on the market by up to 50%, according to Real Estate Staging Association. Not only are the realtors highlighting other local businesses, but with a preferred vendor list they hand out to those who view the home, they are getting their huddles’ members in front of potential clients too!

Examples of B2B Huddle Strategies

Small Business Academy

One B2B huddles host a free monthly Small Business Academy lesson for local business owners. This strategy gets our B2B huddles in front of local business owners, granting them further clout and helping them close more business. Each month offers a different hour-long lesson to help local business owners address challenges in their business and provide solutions.

Building Trust and Expertise

By providing valuable insights and advice, huddle members can build trust and establish themselves as experts in their field. A study found that 84% of B2B buyers are more likely to buy from a company that demonstrates expertise in their field according to Demand Gen Report.

Business Showcase Events

Another strategy some B2B Huddles utilize is to host business showcase events, where each huddle member gets a chance to present their business to the group and invites guests. This not only exposes each business to a wider audience but also allows for cross-promotion and referral opportunities!

The Power of Referrals

Referrals are a powerful tool in B2B marketing, with 92% of B2B buyers being more likely to purchase after reading a trusted review according to G2. Many B2B Huddles spend a significant portion of their bi-monthly meeting referring other members to their network. Some Huddles have even come up with a questionnaire further understanding their existing clients needs, and then becoming a resource for that client by referring other members’ businesses to that client!

Industry Collaboration Events

B2B huddles may also choose to host industry collaboration events, bringing together professionals from various sectors to discuss trends, challenges, and opportunities. This fosters collaboration and can lead to new business partnerships.

Fostering Industry Connections

These industry-collaboration events foster connections within the industry, leading to collaboration and innovation. A study by McKinsey shows that collaboration can lead to a 20% increase in business innovation! We&Co understands this, which is why “Collaboration” is one of our three core principles.

Examples of 55+ Huddle Strategies

Educational Seminars at Independent Living Facilities

Our 55+ huddles host educational seminars at independent living facilities. Each huddle member “educates” residents on their area of expertise, and then provides a free follow-up one-hour consultation to interested residents. The theme of these seminars is not necessarily to close business but to be a resource for those residents. The precessional effect, naturally, is more business is passed.

The Value of Education

This strategy not only provides valuable information to the residents but also positions the huddle members as trusted experts. A study found that 70% of seniors are more likely to use a service if they understand its benefits according to Aging.com and is being provided by a trusted source!

Community Engagement Events

Another strategy is hosting community engagement events, such as charity fundraisers or local festivals. These events not only provide a platform for huddle members to showcase their services but also strengthen their ties with the community. This furthers the Huddle members’ authoritative marketing prowess!

Building Strong Community Ties

Strong community ties are crucial for businesses targeting the 55+ demographic, with 82% of seniors preferring to do business with companies that are involved in their community according to AARP.

Health and Wellness Workshops

55+ huddles also organize health and wellness workshops, providing information on nutrition, exercise, and mental well-being. Some 55+ huddles have even partnered with silver sneakers and other 55+ or senior exercise programs. These workshops are tailored to the needs and interests of the senior community.

Promoting Healthy Living

Promoting healthy living is essential for the 55+ demographic, and these workshops provide practical tips and support. A study by the CDC shows that mental and physical well-being are closely linked in older adults.

Examples of B2C Huddle Strategies

Customer Appreciation Events

B2C huddles, or retail-focused huddles, host customer appreciation events, offering special discounts and promotions to loyal customers. This not only rewards existing customers but also attracts new ones.

We have B2C Huddles that target women aged 25-65, and they host a monthly ladies-only happy hour. Here, members pass out coupons to attendees, enjoy drink specials, and provide incentives for scheduling appointments that day. This has generated a LOT of business for We&Co members in the B2C realm!

The Power of Loyalty

Customer loyalty is a powerful driver of business success, with a study by Bain & Company showing that a 5% increase in customer retention can increase profits by up to 95%.

Product Demonstration Events

B2C huddles also organize product demonstration events, allowing customers to try out products before buying. This hands-on experience can significantly boost sales.

Enhancing Customer Experience

Providing a hands-on experience enhances customer satisfaction and can lead to increased sales. According to a report by Salesforce, 80% of customers say the experience a company provides is as important as its products or services.

Examples of Construction Huddle Strategies

Green Building Workshops

Construction huddles can choose to host monthly workshops on green building practices, educating both professionals and the public on sustainable construction methods. Each month may highlight a different area of how to be more sustainable in the office, cut back on expenses and costs of running an office, and how to build more sustainably for property developers!

Promoting Sustainability

Sustainability is a growing concern in the construction industry, and these workshops promote environmentally friendly practices. A study by the World Green Building Council shows that green buildings can reduce carbon emissions by 40%.

Collaboration with Local Suppliers

Construction huddles often collaborate with local suppliers to showcase locally sourced materials, products and businesses. This not only supports local businesses but also promotes quality and sustainability!

Supporting Local Economy

Supporting local suppliers boosts the local economy and ensures quality control. According to a report by the Institute for Local Self-Reliance, local businesses contribute more to the local economy and are more accountable to their local communities.