How to Close More Business by Cold-Calling
Introduction to Cold-Calling
What is Cold-Calling?
Definition and Importance
Cold-calling is a method used by sales professionals to reach out to potential customers who have not previously expressed interest in the product or service. It’s a challenging but rewarding way to close more business.
Why Cold-Calling?
Cold-calling is essential for generating new leads and opportunities. It allows businesses to reach a broader audience and can be a highly effective way to connect with potential customers. According to InsideSales, cold-calling is still alive and can yield a 6.3% success rate.
The Importance of Cold-Calling Scripts
The Role of Scripts in Cold-Calling
Scripts are vital in cold-calling. They provide a roadmap for the conversation, ensuring that key points are covered. However, they should not be read verbatim but used as a guide to maintain a natural and engaging conversation.
Five Different Cold-Calling Scripts
Here, we’ll explore five different cold-calling scripts that can help you close more business. Each script is tailored for different scenarios and includes two examples.
The Art of Cold-Calling Scripts
Script 1: The Introduction Script
Example 1
- “Hi, my name is [Your Name], and I’m calling from [Company]. I noticed that you recently [mention something relevant]. I’d love to discuss how we can help you with [specific need].”
Example 2
- “Hello, [Prospect’s Name], this is [Your Name] from [Company]. I saw that you’re in the market for [product/service]. Can I take a moment to share how we can assist you?”
H3: Script 2: The Problem-Solving Script
Example 1
- “Hi [Prospect’s Name], I understand that you’re facing [specific problem]. Our [product/service] has helped others with similar challenges. Can we discuss how it might work for you?”
Example 2
- “Hello, [Prospect’s Name], this is [Your Name]. I’ve heard that [specific problem] is a concern for you. We’ve helped others overcome this issue, and I’d love to explore how we can do the same for you.”
Script 3: The Benefit-Oriented Script
Example 1
- “Hi [Prospect’s Name], our [product/service] has been proven to [state benefit]. Would you like to learn how it can help you too?”
Example 2
- “Hello [Prospect’s Name], I’m calling to share how our [product/service] can [state benefit]. Can we discuss how it might fit your needs?”
Script 4: The Referral Script
Example 1
- “Hi [Prospect’s Name], [Referral’s Name] suggested I reach out to you. They thought our [product/service] might be of interest to you. Can we talk?”
Example 2
- “Hello [Prospect’s Name], I was speaking with [Referral’s Name], and they mentioned you might be interested in our [product/service]. Can we discuss how it might benefit you?”
Script 5: The Follow-Up Script
Example 1
- “Hi [Prospect’s Name], we spoke last week about [product/service]. Have you had a chance to consider our offer? I’m here to answer any questions.”
Example 2
- “Hello [Prospect’s Name], I wanted to follow up on our conversation about [product/service]. Can we discuss any concerns or questions you might have?”
The Power of 7 Touchpoints
What Are Touchpoints?
Understanding Touchpoints
Touchpoints are the various interactions a prospect has with your business before making a decision. Having 6 touchpoints is essential in building trust and understanding the prospect’s needs.
Jared Mason’s Success with 7 Touchpoints
Addressing Concerns Early
Jared Mason, now in roofing after managing a call center for years, has mastered the art of 7 touchpoints with prospects. By the time he schedules a face-to-face meeting, he has addressed all of their concerns for moving forward with his product.
Building Trust Through Consistent Communication
Through consistent communication and providing detailed breakdowns at each touchpoint, Jared builds trust. The face-to-face meeting is merely a formality, and the deal is closed.
Why 7 Touchpoints?
The Importance of Multiple Interactions
H4: Building Trust and Understanding
Having 7 touchpoints allows for a gradual build-up of trust and understanding. It ensures that all concerns are addressed, making the closing process smoother. According to Salesforce, it takes 6 to 8 touches to generate a viable sales lead.
Conclusion
Summing Up Cold-Calling
The Power of Cold-Calling
Cold-calling is an art that requires skill, patience, and understanding. With the right scripts and a focus on 6 touchpoints, you can close more business and build lasting relationships. Jared Mason’s success in the roofing industry is a testament to these principles.
Relevant Facts
Key Takeaways
- Cold-calling can yield a 6.3% success rate (InsideSales).
- It takes 6 to 8 touches to generate a viable sales lead (Salesforce).
- Cold-calling is still considered one of the top lead generation strategies (HubSpot).
- Scripts are essential in guiding the conversation but should be used flexibly.
- Jared Mason’s success in roofing showcases the power of 6 touchpoints and tailored scripts.
Happy cold-calling!
About We&Co Huddles
We&Co is a professional co-oping & professional networking business that was founded in Springfield, Missouri in 2020. While there are many professional networking groups in and around the United States, We&Co focuses on creating small industry-specific groups with five to ten professionals who all have the same target audience but offer different products and services.
In essence, professionals come to us when they want to save time while making more money. These industry-specific groups are essential pods of professionals surrounded by their ideal referral partners.
These small groups of referral partners (called “Huddles) meet up twice a month for an hour and talk strategy on how to become that one-stop-shop for their clients. If you are a professional who is interested in joining or launching your own We&Co co-op (or “Huddle” as we like to call them), feel free to email us here and remember to sign up for a FREE 14-day trial (no credit card details needed).